Blue projects calm and serenity, and as such inspires security and a feeling of safety.įor this reason, blue is a colour often used by banks: CitiBank, Chase, Capital One and Barclays, for example, all use blue. You see blue on a lot of websites because it's the colour of trust. Blue can be calming and reassuring in web designīlue is one of the most popular colours in web design – and for good reason.
